Denmark makes kit to protest Qatar rights

Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record before the tournament, the sportswear company said this week.

Hummel said it toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by their Euro 92 success when Denmark won their only big title, but has its logo and details barely visible. An all black design, which Hummel said signifies the “colour of mourning”, will be their third kit in Qatar.

“We wish to make a statement about Qatar’s human rights record and its treatment of the migrant workers that have built the ... World Cup stadiums.”

Qatar’s World Cup organisers, the Supreme Committee for Delivery and Legacy, said it disputes Hummel’s claim that “the tournament has cost thousands of people their lives.

“We have engaged in robust and transparent dialogue with the DBU [Denmark’s football association].”